Instacart
Delish Differences #TasteTest
Instacart is constantly looking to transform the way people shop, eat, and live. It aims to strengthen its brand as a channel of diversity and to encourage customer engagement on cultural interactions and purchases. By providing Instacart’s free culture surprise feature with every delivery, this campaign highlights that our differences makes us special and they deserve to be savored everyday.
Target Audience: Gen Z & Millennial Diversity Supportive Consumers
Role:
Art Direction, Graphic Design, Creative Strategy, Copywriting
Team:
Jiya Ren, Hongyuan (Sam) Zhang, Aashi Methi
Instacart aims to strengthen its brand as a channel of diversity and to encourage customer engagement on cultural interactions and purchases.
insights
strategy statement
Get Inclusive Gen-Z and Millennials who use multiple delivery services
To motivate them to explore and experience new cultures and begin to see them in a positive light
By highlighting Instacart’s free culture surprise feature with every delivery
Because our differences make us special and they deserve to be savored everyday
When we embrace our differences, it enriches our lives.
We hold a Guess the Global Snack challenge and made a fun promotional video for short-form social media.
Credits: Jiya Ren, Hongyuan (Sam) Zhang, Aashi Methi, Gauri Misra-Deshpande