lush cosmetics
#LushCares
Let's re-introduce Lush to social media! We aimed to create a campaign that addresses the current need for mental health self-care. Social media is an effective platform to normalize seeking therapy by highlighting positive experiences.
Working is always the hottest topic nowadays, but meanwhile it causes mental problems. Therefore, we focused on the working topic to evoke people's empathy through authentic storytelling.
Target Audience: Gen-Z and Millennials who are often get exhausted after heavy workload
Role:
Art Direction, Creative Strategy, Graphic Design, Copywriting
Team:
Jiya Ren, Naydia Bradford, Tonya Thomas
65% Gen Z/Millennials struggle with mental health in past 2 years.
Insights
strategy statement
Get conscious Gen-Z and Millennials who sometimes get sucked into the demands of a growing career.
To consider Lush as their ally in their quest for better mental health .
By focusing on the importance of daily self-care rituals and using authentic storytelling.
Because when you are happy and fulfilled, you are LUSH.
Life Hustle? Work, Kid, Repeat. We feel you.
Tonight, a Bath Bot, Tranquil Massage Bar with Lavender & Chamomile = Relax + Release.
Credits: Jiya Ren, Naydia Bradford, Tonya Thomas, Gauri Misra-Deshpande